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Tata Motors’s Jaguar Land Rover Turnaround Strategy |
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INTRODUCTION |
| “Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth,” said Ralf Speth, CEO, JLR, after Tata Motors reported a loss of $141.9 million for the second quarter of 2018 (July-September). On October 31, 2018, Tata Motors Ltd. (Tata Motors), the largest automobile manufacturer in India, announced a turnaround plan called ‘Project Charge’ for its luxury car unit Jaguar Land Rover (JLR), which had been hit hard by the trade dispute between China and the US, low demand for diesel cars in Europe, and worries over Brexit....
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