Pret A Manger`s Test Marketing of a New Product Line

Founded by Jeffrey Hyman in the UK in 1983, Pret initially offered baguettes , sandwiches, and other fast foods. As it could not break-even, Pret was liquidated after 18 months. In 1986, Julian Metcalfe and Sinclair Beecham purchased the brand name from the company’s liquidator and opened a new store in Victoria Street, London...