McDonald's in India: Troubled Times, Troubled Ties

McDonald’s Corporation (McDonald’s), headquartered at Oak Brook, Illinois, United States, was started in 1940 by two brothers, Richard and Maurice McDonald, as a typical drive-thru restaurant with a large menu and a car hop service. In 1948, to speed up the service, the menu was reduced to 9 items, the staple being the 15 cent hamburger. In 1954, Raymond Kroc, then a kitchen apparatus salesman, visited a McDonald’s drive-thru in San Bernardino, California. Kroc observed that the outlet was like no other restaurant he had witnessed in his 30 years of working as salesman; it was like a factory with production lines and a standardized limited menu which ensured super-fast service...