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Case Code: OPER139
Case Length: 14 Pages 
Period: 2015-2016      
Pub Date: 2019
Teaching Note: Available
Price:Rs.400
Organization : Max India Group
Industry :Healthcare and Services
Countries : India
Themes: Competitive Strategy/Business Models/Strategy Formulation/Strategy Implementation
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Business Excellence Framework as a Competitive Advantage: The Case of Max Group

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MAX INDIA GROUP

 
The Max India Group, one of India’s leading multi-business conglomerates, had interests in life insurance, healthcare, health insurance, senior living, and specialty films (see Exhibit 1). The Group had earnings of $2.5 billion (in US dollars) in fiscal year 2015. The foundations for Max India as a group holding company were established in 1984 at Railmajra, Punjab, by the founder Analjit Singh, then a budding entrepreneur. In the nearly three decades since its inception, Max India had continued to grow and it evolved from a pure manufacturing company to a ₹140 billion (USD 1.95 billion) conglomerate operating in ‘businesses of life’, with a Pan-India presence. The investors in the Group businesses included names such as Goldman Sachs, International Finance Corporation, (IFC), and Temasek Holdings...
 
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