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Chipotle Mexican Grill: Quality at Stake |
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GROWTH OVER THE YEARS |
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| The history of Chipotle could be traced back to 1993, when Steve Ells (Ells), a graduate from the Culinary Institute of America, in Hyde Park, New York, opened the first store near the University of Denver campus, with a loan of US$85,000 from his father. Ells’s dream was actually to launch a fine-dining restaurant and he opened Chipotle to make the money to fund this restaurant. The name Chipotle was derived from the Mexican Spanish name for a smoked, dried jalapeño chili pepper.. |
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