Garçon Wines` Sustainable and Cost-effective Wine Bottles
| Case Code: PROM016 Case Length: 07 pages Period: 2022-23 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization: Garçon Wines Industry: Food & Beverage Countries: United Kingdom Themes: Operations Management,Corporate Strategy, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Cheer up with Flat Bottles
Garçon specialized in innovative wine packaging solutions. However, the original business plan did not include manufacturing a flat wine bottle. In 2016, a friend of Revell shared his ordeal about wine deliveries. Revell’s friend loved wine but was often out of home on work when the wine bottles arrived. This sparked an idea in Revell’s mind and he identified the gap in wine shipping to consumers. Revell and Navarro started Garcon wines with the aim of forming a consumer wine club named ‘Garçon Wines club’..
A Game Changing Solution
In 2019, Garçon developed a unique method of packaging wine that intended to lower the price and carbon emissions associated with transportation. The company developed a case that could hold ten bottles instead of the usual four. While eight bottles were placed vertically in the 10 Flat Bottle Case, the two additional bottles could be placed horizontally in the area around the bottlenecks..
Global Expansion
The flat bottles became very popular in the UK, as well as in Europe. It gained recognition and acclaim in the wine industry and was adopted by various established wine producers and retailers..
Road Ahead
Packamama was expected to open up opportunities for customization, such as ornamental bottle components and various bottle sizes, shapes, or materials. The spin-off was expected to gain from a licensed intellectual property portfolio of 284 flat bottle registered designs from 35 different nations. Packamama would provide the bottle's visual appeal and pouring experience along with the flat-pack USP's packing effectiveness and ease of resealing..
Exhibits
Exhibit I: Packamama Logo
Exhibit II: Garçon Wines Flat Bottles
Exhibit III: Awards Won By Garçon Wines
Exhibit IV: 10 Flat Bottle Case
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