Byju`s - Funding an EdTech Startup

Byju`s - Funding an EdTech Startup
Case Code: CLFIN025
Case Length: 5 Pages
Period: 2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.200
Organization : Think and Learn Private Limited (BYJU’s)
Industry :Education
Countries : India
Themes: EdTech,Unicorns, Venture Capital
Byju`s - Funding an EdTech Startup


Think and Learn Private Limited (TALPL) was founded in the year 2011 by an engineering graduate, Byju Raveendran (Raveendran), as an online educational service provider offering teaching services leveraging web-based technologies. In the year 2015, TALPL introduced the Byju’s app, an innovative online interactive education tool that created an interesting learning environment for students from the school going age to graduate students and for those preparing for competitive exams.

The concept, scalability of the business model, and ever-changing educational environment in India and across the globe opened the doors to growth for TALPL, and attracted large scale investments from prominent startup investors across the globe. TALPL sponsored Byju’s went on to become a unicorn and then a decacorn, the first EdTech company in India to achieve the feat and the second of all the startups in the country after Paytm to do so.

The present case study can be used to discuss the business model of Byju’s app, and to look at the different sources of financing available to startup companies, the different stages in financing, the EdTech industry, and the role of technology in revolutionizing the education sector in India and in the world.


  • Sources of startup financing.
  • Stages of startup financing.
  • Evolution of the EdTech industry in India.
  • Advancements in education technology.


India-based Byju’s, the Learning App, a technology-based educational tool, was developed and marketed by educational technology and online tutorial firm Think and Learn Private Limited (TALPL). TALPL was founded by Byju Raveendran (Raveendran), an engineering graduate and a tutor by profession. To pursue his passion for guiding and motivating students preparing for competitive exams, Raveendran quit his job in a shipping company and started tutoring students for competitive entrance exams like the Common Admission Test (CAT) , Management Aptitude Test (MAT) , etc . Raveendran was skilled at simplifying mathematical concepts, and this helped young graduates crack tough competitive exams. He himself cleared the CAT with a 100 percentile. After he launched his tutoring classes in the year 2006, Raveendran became immensely popular among competitive exam aspirants. To meet the growing demand, he started taking classes in big auditoriums and seminar halls, addressing around 800 students per session..


"Byju's; Byju Raveendran; EdTech Industry; Online Education; Education Technology; EdTech Startup; Startup financing; Venture Capitalists; Angel Investors; e-learning; Financial Inclusion; Learning Analytics;

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