Adecco India: Leveraging AI and Computer Vision Technologies
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Case Code: CLHR087 Case Length: 3 Pages Period: 2019-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.150 Organization: Adecco India Industry: Business & Consumer Services Countries: India Themes: HR Automation, Recruitment & Selection, Artificial Intelligence, Career Management |
Abstract
The case ‘Adecco India: Leveraging AI and Computer Vision Technologies’ describes Adecco India’s initiative to implement Artificial intelligence (AI) and Computer Vision technologies to withstand competition due to changes in the Indian business sector in the face of the corona virus pandemic. The case focuses on Adecco India’s requirement to implement digital technologies to speed up its recruitment activities and improve productivity as part of its digital strategy. AI and Computer Vision technologies helped automate time-consuming tasks like candidate screening and interview scheduling, helping the recruiter to focus only on the final filtering process and provide real value to clients. The digital strategy was in line with the company strategy to create significant differentiated value to clients by focusing only on the parts of the value chain where it had an advantage over other players in the staffing services sector in India.
The case also focuses on how the AI platform helped Adecco to interact with its clients, partner associates, and job seekers as part of its business activities. AI enabled the corporate talent acquisition teams to know the exact number of employees with specific skill sets available in the company’s database. The company also developed mobile and desktop-focused applications that enabled a seamless and efficiency-focused experience and connectivity for its internal staff, customers, and remotely-located associates.
The case also touches upon Adecco India’s adoption of Computer Vision technology to eliminate errors and wrong practices that crept in when the recruiters conducted online assessments or interviews. The case ends with Adecco India’s plans to grow its capabilities geographically and expand into additional vertical markets and to continue its leadership position as one of the most preferred partners for all HR solutions.
Issues
- Learn the need for organizational digital transformation for business continuity and to stay competitive during disruptions caused by events like the Covid-19 pandemic.
- Understand the benefits of Artificial intelligence and Computer Vision technologies in offering better staffing services.
- Examine various digital technology trends that shape the organizational functions.
- Learn how companies can use technologies to cut down on repetitive and time consuming tasks and improve productivity.
- Look at the benefits of technology in reducing errors and malpractices during the screening and interviewing process.
Introduction
Adecco India (Adecco), a unit of the Adecco Group, a Swedish human resources provider, took up an internal digital transformation initiative to withstand competition due to changes in the Indian business sector in the face of the corona virus pandemic. Since Adecco operated in the talent acquisition space, it had to act quickly to ensure business continuity. The company decided to leverage technology to advance, complement, and even disrupt its existing business in order to stay attuned and relevant to the workforce needs of companies in India. As part of its digital transformation, Adecco adopted Artificial Intelligence (AI) and ‘Computer Vision technologies especially to speed up its recruitment activities and improve employee productivity..
Keywords
Human Resource Planning; Managing Careers; Talent Acquisition; Agile Talent Market; HRM systems; Agile HR; Recruitment; Hiring; Artificial intelligence; HR Automation; Digital Technologies; Automation
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