IndiQube: Offering Alternate Workspace Solutions

Case Code: CLHR088 Case Length: 5 Pages Period: 2015-2020 Pub Date: 2021 Teaching Note: Available

Price: Rs.200 Organization: IndiQube Industry: Real Estate Countries: India Themes: Future of Work, Organizational Culture, Service Operations, Information Systems

Abstract

The case ‘IndiQube: Offering Alternate Workspace Solutions’ describes IndiQube’s initiative to provide its clients with an ‘office in a box’ solution comprising an interior build out, workspace design, and B2B & B2C services leveraging technology. The case first focuses on how IndiQube’s founders identified the need for alternative workspace solutions, especially for startups and medium sized organizations. The case then elaborates on IndiQube’s service based approach to attract and serve millennial employees who are part of every start-up or work as freelancers and whoare on the constant lookout for a workplace with the culture of hyper collaboration that enables them to work, play, and live. The case also describes the company’s integrated workspace management solutions for its clients which allowed them to focus only on growing their business without having to worry about the everyday hassles of administrative and other operational workplace issues.

The case touches upon how IndiQube simplified workspace management tools and created a smart building experience with its in-house offerings, the MiQube and ServiQube Apps that enriched the employee experience of its clients. The case ends with a brief focus on IndiQube’s plans to strengthen its existing market presence and expand nationally. The company further aimed to become the most preferred brand for professionals who wanted to have a personalized and integrated work-space experience.

Issues

• Learn about alternatives to traditional office work spaces.
• Understand the benefits of co-working spaces.
• Understand the impact of workspace management tools for human resource planning.
• Become aware of workspace management technologies to offer a better employee experience.
• Learn about the importance of customized office space design as a corporate branding opportunity.

Introduction

IndiQube, a Bengaluru-headquartered provider of flexible office space, was the ‘Brands of India 2019’ winner in the real estate category hosted by YourStory in association with the Ministry of MSME, Government of India , because of its key differentiators such as diverse client base with flexibility, strong community, and growth options. The company provided an ‘office in a box’ solution comprising an interior build out, workspace design, and B2B & B2C services leveraging technology. It also provided personalized and accessible workspaces that ranged from individuals using one seat to enterprises with 500 seats and more. IndiQube developed the expertise to serve the dynamic needs of its clients and on boarded them into the business’ growing ecosystem. Meghna Agarwal, (Meghna), Co-founder of IndiQube, said, “We help companies seamlessly expand and grow in the same location without worrying about the hassle of searching for, shifting to, and managing new space. Companies can grow from one seat in the co-working space to a 500-seater dedicated office”..

Keywords

Agile HRM; Employee Experience; Future of Work; Alternative workspace solutions; Workspace management;Employee engagement;Remote working

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