Myntra Revamps Employee Experience Program

Case Code: CLHR089 Case Length: 5 Pages Period: 2019-2021 Pub Date: 2022 Teaching Note: Available

Price: Rs.300 Organization: Myntra Designs Private Limited Industry: Retailing Countries: India Themes: Employee Benefits, HR Policy, Work from Home, Diversity and Inclusion

Abstract

The case ‘Myntra Revamps Employee Experience Program’ describes how the retailer made use of the leave benefit policy as a lever to initiate a successful transformation of Myntra’s employee experience program for a healthier, happier and productive workforce. The case seeks to highlight the importance of cultivating a sense of belonging and well-being among employees since it is considered a strong driver of employee engagement. The case describes how Myntra addressed this issue by replacing the sick leaves with wellness leaves to indicate a change in approach to employee welfare that considered mental and emotional wellness along with physical health. This was necessary for the company since the key drivers of employee engagement shifted significantly during 2020 as a result of the COVID-19 pandemic. Listening and acting on employee feedback, and top management support for the employee experience were a few key elements that led to the successful transformation of Myntra’s employee experience program. The case then details on the different types of wellness leaves offered to employees such as infinite wellness leaves, wedding leaves, care leaves and vacation leaves. The case also touches upon existing leave policies which included surrogacy leaves, parental leaves, adoption leave, pet leaves (called pawternity leaves), and gender reassignment surgery leave. Myntra also enhanced its Mediclaim policy that covered psychiatric consultation fees and extended support programs such as yoga sessions, meditation and emotional wellness webinars. The case ends with a brief mention of the impact of these initiatives which ensured that Myntra’s workforce took good care of their mental and physical wellbeing and had a right balance among health, family, and career that resulted in an increase in employee engagement and leadership trust.

Issues

• Understand the contribution of employee well-being and belongingness in the employee engagement model.
• Become aware of the key elements that lead to a successful change in employee experience programs.
• Learn about the key factors that need to be considered while designing leave policy.
• Gain awareness of the various leave benefits offered in an organization.
• Understand the importance of bringing changes to leave policy to improve employee engagement.

Introduction

Myntra, an Indian fashion e-commerce company, initiated an enhanced leave policy in February 2021 for a healthier, happier, and more productive workforce. As part of the leave benefit program, its employees could avail of an umbrella of leave benefits such as unlimited wellness leave and an additional host of other leave options like wedding, vacation, and family care leave. This was done since Myntra believed that its workforce was defined by talented, young, and discerning employees with a contemporary outlook to life and the company had observed that its employees faced issues, especially with regard to work life balance. Myntra was interested in taking care of not just the physical health of its employees but also the mental well-being and health of its diverse workforce. The e-tailer replaced the sick leave with wellness leave to indicate this change in approach to employee welfare that considered mental and emotional wellness along with physical health..

Keywords

Organizational Culture; Employee Benefits; Employee Experience; Leave Benefit Policy; Work-Life Balance; Work Culture; HR Policy; Employee Engagement; Employee Productivity; Quality of Work Life; Employee Well-being

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