`Pesky Fish`s `Port to Plate` Technology Platform: Reinventing the Seafood Supply Chain
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Case Code: CLOM025 Case Length: 5 Pages Period: 2016-2021 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Pesky Fish Industry: Food & Beverage Countries: United Kingdom Themes: Supply Chain Management, Operations and Supply Chain Management, Direct to Consumer |
Abstract
This case is about Pesky Fish,a UK-based start-up, which disrupted the fresh-fish distribution system in the UK. Pesky Fish introduced a lean supply-chain framework aided by technology, which promised sustainable delivery of fresh fish from fishermen to restaurants within a few hours, instead of the prevailing two weeks. Founded by Ben King and Aiden Berry, Pesky Fish sought to address the problem at both ends of the fish supply chain – fishermen being underpaid and restaurants being overcharged.
Issues
- Understand the end-to-end supply chain for perishable foods
- Discuss the challenges associated with fresh food supply chain
- Evaluate the challenges in fishery supply chains
- Develop a direct to consumer model for perishable food products
Introduction
‘Fish caught by the fishermen at 4a.m., served on the plate in a restaurant at 5p.m. the same day’ –. This might have seemed like an idle boast, except that it was just what Pesky Fish–a UK-based start-up, had actually managed to do. Ben King (King) along with Aiden Berry (Berry) started Pesky Fish in 2016, with the mission of creating the most efficient day-boat fish system. Pesky Fish disrupted the fresh-fish distribution system by introducing a lean supply-chain framework aided by technology, which promised sustainable delivery of fresh fish from fishermen to restaurants within a few hours instead of the existing two weeks, by reducing the length of the supply chain into a One Delivery-One Invoice model.
Keywords
Pesky Fish; Fish Supply chain; Fresh food supply chain; lean supply chain consumer model; perishable food products; challenges in fresh food supply chain; technology aided supply chain; sustainable fishing; direct to consumer
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