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IKEA`s Challenges in Russia |
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ABOUT IKEA |
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| IKEA was a privately held company. It designed and sold ready-to-assemble furniture, home appliances, and accessories. From humble beginnings in 1943, the company had gone on to become the world’s largest furniture retailer by the 2000s. In the financial year 2001, the company earned revenues of €10.4 billion (See Exhibit I for IKEA’s Growth in Revenue). By 2018, the company’s revenues had increased to €38.8 billion (See Exhibit II for IKEA’s Income Statement). By August 31, 2018, the IKEA Group had a total of 422 stores in more than 50 markets with 957 million visitors... |
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