KFC in India - Ethical|Business Ethics|Case Study|Case Studies

KFC in India - Ethical

Case Studies | Case Study in Business, Management, Operations, Strategy, Marketing, Finance, Corporate Governance, Economics, Project Management, Insurence, Free Management Case Study, Case Study

ICMR HOME | Case Studies Collection

To download KFC in India - Ethical case study (Case Code: BECG044) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Ethics Case Studies
Case Studies Collection
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BECG044 For delivery in electronic format: Rs. 500 ;
For delivery through Shipping & Handling Charges extra: Rs. 500 +Shipping & Handling Charges extra


Business Ethics
Case Length : 17 Pages
Period : 1995-2004
Pub. Date : 2004
Teaching Note : Available
Organization : KFC
Industry : Fast Foods
Countries : India


The case highlights the ethical issues involved in Kentucky Fried Chicken's (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG, a flavor enhancing ingredient) as allowed by the Act. Since the late 1990s, KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFC's poultry farms.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

However, undeterred by the protests by PETA and other animal rights organizations, KFC planned a massive expansion program in India.


Understand the significance of cultural, economic, regulatory and ecological issues while establishing business in a foreign country

Appreciate the need for protecting animal rights in developed and developing countries like India

Understand the importance of ethics in doing business

Examine the reasons for protests of PETA

Identify solutions for KFC's problems in India


  Page No.
Protest Against KFC 1
Background Note 2
KFC's Entry in India 3
Problems for KFC 4
The Aftermath 8
Exhibits 10


KFC, Business Ethics, International Business, People for Ethical Treatment of Animals (PETA), Food Adulteration, Selling Junk Food, Cruelty against Animals, Animal Welfare Legislation, KFC's Poultry Welfare Guidelines

KFC in India - Ethical - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.