Grameen Danone Foods: A Social Business Enterprise|Business Ethics|Case Study|Case Studies

Grameen Danone Foods: A Social Business Enterprise

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Case Details:


Case Code : BECG073 For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra


Corporate Social Responsibility
Case Length : 15 Pages
Period : 2005-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Grameen Danone Foods
Industry : FMCG
Countries : Bangladesh


Danone Foods is a major food conglomerate and the Grameen Group is a Bangladesh-based group with interests in the energy, microfinance, fisheries, and telecommunications sectors. The case describes the Danone-Grameen JV, which was to be a social business enterprise. It then discusses the concept of social business enterprise and the reasons why SBEs have to be encouraged. The case ends with a brief discussion on the future prospects of SBEs in general and the joint venture in particular.


To understand the concept of social business enterprises

To analyze the reasons behind an MNC starting an SBE

To analyze the future prospects for SBEs


  Page No.
Introduction 1
Background 2
The Joint Venture: A Merger of Values 4
The Case for Social Business Enterprises 5
The Road Ahead 7
Exhibits 8


Grameen Group, Groupe Danone, Social business enterprise, Corporate social responsibility, Corporate philanthropy, Bottom of pyramid, Marketing to the poor, Dr. Muhammad Yunus, Joint venture, Not-for-profit

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