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Digital Rights Management

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BECG089 For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra


Use of technology
Case Length : 15 Pages
Period : 1983-2008
Pub Date : 2008
Teaching Note : Not Available
Organization : -
Industry : -
Countries : Worldwide


Digital Rights Management (DRM) is defined as a 'systematic, technology-based process for copyright protection of digital media'. The case discusses the concept of DRM that emerged in the 1980s to prevent the illegal duplication and distribution of digital works like audio, video, literary articles, computer software, etc. The case then gives examples of companies that used DRM technologies to restrict the usage of their content. It then focuses on the debate on whether companies were justified in using DRM technologies. It also talks about some proposals suggested by analysts that would make DRM more acceptable. The case ends with a discussion on some of the latest developments in DRM.

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Understand the concept of DRM and the areas where these technologies could be used.

Appreciate the ethical issues concerning the use of DRM technologies.


  Page No.
Introduction 1
The Technology and its Evolution 2
The Debate 4
Outlook 7
Exhibits 10


Digital Rights Management, Apple, Fairplay, Music Piracy, Video Piracy, DRM-free products

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