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Environmental Sustainability Initiatives at Ford Motor Company

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BECG114 For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra


Environmental Sustainability
Case Length : 16 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note : Not Available
Organization : Ford Motor Company
Industry : Automobile
Countries : US


The case examines the environmental sustainability initiatives at the US based Ford Motor Company (Ford). Founded in 1903, Ford was the fourth-largest automaker in the world based on the number of vehicles sold in the year 2009. Since the early 1990s, the company had started taking efforts to reduce the impact of its operations on the environment. The company established targets to achieve reduction in the usage of energy, water and Green House Gas (GHG) emissions. It also pledged to invest in developing environmentally friendly vehicle technologies including hybrids, diesels, bio-diesels, advanced engines, etc. However, in spite of its environmental initiatives, Ford attracted criticisms.

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Environmentalists criticized the company for not taking enough measures to reduce carbon dioxide (CO2) emissions from its operations. The case also details other criticisms against the company.


Understand the environmental policy of Ford.

Learn about the initiatives taken by Ford to address issues concerning environment in its operations.

Analyze the nature of criticism against Ford's environmental sustainability efforts.


  Page No.
Introduction 1
Background Note 2
The Environmental Initiatives 4
The Criticisms 9
The Road Ahead 10
Exhibits 12


Ford Motor Company, Environmental Sustainability, Corporate Social Responsibility, Green House Gas Emissions, Carbon Dioxide (CO2) Emissions, Economic and Environmental Goals, Environmentally Friendly Technologies, Environmental Performance, Global Reporting Initiative, Sustainability Report, US Environmental Protection Agency, Volatile Organic Compound, US Climate Action Partnership, World Business Council for Sustainable Development, Environmental Performance Metrics, ENERGY STAR Award, Sustainable Business Strategy, Investor Network on Climate Risk

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