Dell's Carbon Neutral Claim|Business Ethics|Case Study|Case Studies

Dell's Carbon Neutral Claim

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Case Details:

Case Code : BECG099
Case Length : 15 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Dell Inc.
Industry : Computers, IT and ITeS
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Founded in the year 1984, Dell, headquartered at Round Rock, Texas, was involved in the manufacture of computing products such as desktops, laptops, computer peripherals, servers, workstations, storage devices, liquid crystal display (LCD) televisions, and other electronic items like cameras and cell phones...

Dell's Carbon Neutral Strategy

In September 2007, Dell announced that it would be carbon neutral by the end of 2008 . In August 2008, it surprised the industry with the claim that it had achieved this goal five months before the scheduled date...

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

GHG Emissions from Dell
While reporting on the total GHG emissions from the company, Dell followed the GHG protocol which classified the emissions as Scope 1, Scope 2, and Scope 3 based on the origin of the emissions...

Energy Efficiency of the Operations
Dell's energy efficiency programs included a set of measures that reduced energy consumption by its operating facilities such as lighting, computers, and data centers; increased the share of renewable energy in overall power consumption; and investment in generating renewable energy where it could not get the required clean energy (Refer to Table II for Dell's energy saving initiatives)...

Reducing Customers' Impact
As there was no direct way to cut the carbon emissions emanating out of product usage by its customers, Dell strived to involve its customers voluntarily in protecting the environmental through a program named 'Plant a Tree for Me'...

Dell's Supply Chain Carbon Footprint Management
To mitigate the impact of its global supply chain activities on the environment, Dell initiated some measures aimed at standardizing the compliance of suppliers with regard to reporting on the carbon emissions...

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