Dell's Carbon Neutral Claim

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Case Details:

Case Code : BECG099
Case Length : 15 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Dell Inc.
Industry : Computers, IT and ITeS
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Dell's Claim and its Credibility

Dell achieved the carbon neutrality status mostly by purchasing renewable energy to the tune of 645 million KWh as of August 2009 (Refer to Table III for a summary of Dell's approach to addressing different types of emissions to achieve carbon neutrality), which it accounted as offsetting the carbon emissions from energy usage in its buildings.

To offset the remaining emissions from usage of owned vehicles, energy production (generators), and employee business travel, it purchased carbon credits. At the same time, it did not consider the emissions from suppliers' processes and products usage by the customers in its claim of carbon neutrality...

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Conclusion

As of April 2009, Dell was among the Top 10 companies in the Fortune 500 Green Power Challenge , a list released by USEPA. It was ahead of major companies such as Hewlett Packard (HP) and International Business Machines (IBM) in this regard...

Exhibits

Exhibit I: Environmental Initiatives of Dell Inc.
Exhibit II: Greenpeace - Global Rankings for Greener Electronics

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