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Case Code: BECG143
Case Length: 13 Pages 
Period: 2015-2016    
Pub Date: 2016
Teaching Note: Not Available
Price:Rs.400
Organization : Volkswagen AG.
Industry : Automotive
Countries : US; Europe; Global 
Themes: Business Ethics  
/Responsible Leadership
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Volkswagen Emission Cheating Scandal: Matthias Müller’s Big Challenge

 
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ABOUT VOLKSWAGEN

 

The history of Volkswagen, which means ‘people’s car’ in German, can be traced back to the 1930s when Adolf Hitler approached Ferdinand Porsche, a reputed automobile engineer and designer, to design an affordable car for the common man. In 1936, the first prototype of the car called the KdF-Wagen (Kraft durch Freude, or "strength through joy") was designed in Stuttgart, Germany. KdF-Wagen later became famous as the Beetle. The company was established on May 28, 1937, as the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH (Society for the preparation of the German People’s Car) by the Nazi Deutsche Arbeitsfront (German Labor Front). In 1938, Volkswagen started construction work on a production plant at Wolfsburg, Germany. The same year, the company was renamed as Volkswagenwerk GmbH...

 
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