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Case Code: BSTR589
Case Length: 17 Pages 
Period: 2002-2019   
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization : Auchan Retail Russia
Industry :Retailing
Countries : Russia, France
Themes: International Business/International Marketing/Consumer Behavior/Strategy Formulation
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Auchan: Successfully Traversing the Russian Retail Landscape?

 
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BACKGROUND NOTE

 

In 1961, the first Auchan Retail store was started by Gérard Mulliez in northern France. In 1967, Auchan Retail’s first hypermarket was opened in Roncq (northern France). Two years later, the company set up a shopping center featuring 30 stores in Englos (Lille), a first in Europe. In 1976, a real-estate subsidiary called Immochan was created. Over the next few years, the company grew gradually in France, opening several hypermarkets...

 
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