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Case Details |
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Case Code: BSTR561
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| Case Length: 15 Pages |
| Period: 2008-2018 |
| Pub Date: 2019 |
| Teaching Note: Available |
| Price: Rs.400 |
| Organization : Bitcoin
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| Industry :Cryptocurreny |
| Countries : - |
| Themes: Services Marketing
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Bitcoin: A Disruptive Innovation or A Bubble Set to Burst? |
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INTRODUCTION |
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| In August 2018, The Intercontinental Exchange (ICE), parent company of the New York Stock Exchange, announced that it would create a new company called Bakkt, to transform a trending cryptocurrency, bitcoin, into a mainstream trusted global currency with broad usage along with providing a federally regulated exchange for it. Expected to launch in November 2018, Bakkt’s mission would be to make bitcoin a mainstream financial asset. To achieve this vision, ICE teamed up with some of the leading technology, consulting, and retail companies such as Microsoft Corporation, Boston Consulting Group, and Starbucks Corporation...
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| THE BIRTH OF BITCOIN - Next Page>> |
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