Aldi: The European Hard Discounter's Strategy in Australia

Case Code: BSTR296
Case Length: 15 Pages
Period: 2001-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Aldi
Industry: Retail
Countries: Australia
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Aldi was started up by Karl and Theo Albrecht (Karl and Theo) after World War II. The Albrecht siblings born in 1920 and 1922 respectively, were sons of a miner, and lived in Schonnebeck , Germany. When Karl and Theo were children, their father contracted a lung disease, and quit his mining job to work in a bakery. Their mother ran a small grocery store near their home to make ends meet. Karl and Theo attended middle school and then went into training, the former at a delicatessen and the latter at his mother's grocery store...

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