Baidu: China's Leading Search Engine

Case Code: BSTR293
Case Length: 19 Pages
Period: 2002-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Baidu.com, Inc.
Industry: Internet and E-Commerce
Countries: China
Themes: Innovation, Growth Strategy, Emerging Markets

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Baidu was founded by Li and Eric Xu (Xu) in 2000. In 1991, Li, a native of the Shanxi province of China, went to the US for higher studies. After completing his studies, he worked with IDD Information Services between 1994 and 1997, and as a staff engineer at Infoseek , between 1997 and 1999. Right from the beginning, Li had had a passion for Internet based search and while working at Infoseek he developed a search mechanism called 'Link Analysis'. After this, he was given an assignment to supervise search engine development...

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