'Smart Vehicles in a Smart World': Can Ford's New Strategy help it Fight Disruption?
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Case Code: BSTR573 Case Length: 16 Pages Period: 2014-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Ford Motor Company Industry: Automobile Countries: Americas Themes: Disruption, Innovation |
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Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Ford was founded by Henry Ford on June 16, 1903, in Dearborn, Michigan. Ford went on to design a car, the Model T, and a production method – the auto assembly line – that helped transform the way people worked and traveled. In 2003, the company celebrated 100 years of auto-making. Ford had a long history of producing some incredible vehicles– cars and trucks – with amazing technology and innovative designs. The brand Ford was linked with some of the most iconic vehicles in the US, from the Model T to the F-150 pickup. As of 2018, Ford was one of the leading automakers in the world...
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