Carrefour's Exit from South Korea

Case Code: BSTR241 Case Length: 19 Pages Period: 1995-2006 Pub Date: 2006 Teaching Note: Not Available

Price: Rs.400 Organization: Carrefour Industry: Retail Countries: South Korea Themes: International Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In the early 1950s, the grocery industry in France consisted mostly of family-owned stores. Though there were some big department stores, these charged exorbitant prices. At that time, the concept of free service was gaining popularity but very few stores in France were equipped to allow shoppers to help themselves by providing them with trolleys, displaying the items conveniently, giving them access to the items, etc. In 1959, two entrepreneurs, Marcel Fournier (Fournier), a textile retailer and Louis Defforey (Defforey), wine and food wholesaler, from Annecy in Eastern France decided to establish a large discount supermarket....

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