Carrefour's Misadventure in Russia
![Carrefour's Misadventure in Russia](../../../images20/line-png-16800.png)
Case Code: BSTR363 Case Length: 16 Pages Period: 1996-2009 Pub Date: 2010 Teaching Note: Available |
Price: Rs.300 Organization: Carrefour SA Industry: Retail Countries: Russia, France Themes: International Business |
![Carrefour's Misadventure in Russia](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Carrefour was founded in 1960 by two entrepreneurs - Marcel Fournier, a textile retailer, and Louis Defforey, a wine and food wholesaler from Annecy in Eastern France. The first two stores that they opened were highly successful...
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