Carrefour's Misadventure in Russia

Case Code: BSTR363
Case Length: 16 Pages
Period: 1996-2009
Pub Date: 2010
Teaching Note: Available

Price: Rs.300
Organization: Carrefour SA
Industry: Retail
Countries: Russia, France
Themes: International Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Carrefour was founded in 1960 by two entrepreneurs - Marcel Fournier, a textile retailer, and Louis Defforey, a wine and food wholesaler from Annecy in Eastern France. The first two stores that they opened were highly successful...

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