Carrefour's Retreat from China

Carrefour's Retreat from China
Case Code: BSTR593
Case Length: 14 Pages
Period: 1995-2019
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization: Carrefour S.A
Industry: Retailing
Countries: China
Themes: Market Entry & Exit, International Operations, Technology in Healthcare, Strategy Formulation
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

About Carrefour

In 1959, two entrepreneurs, Marcel Fournier (Fournier) and Louis Defforey (Defforey) from Annecy in eastern France, decided to establish a large discount supermarket. Fournier decided to name the venture Carrefour (Crossroads), as the store was located at the intersection of five roads in Annecy. The merchandise at Carrefour was priced lower than the prices prevailing in the market. Soon, the store became very popular among customers. Defforey studied the retail practices in the US and after observing the huge stores and the discounts, and services offered in the US, he decided to adopt similar practices in France. The founders opened a new store in June 1963 and its huge size earned it the name ‘hypermarket’ in the media...

Buy this case study (Please select any one of the payment options)

Price: Rs.400
Price: Rs.400
PayPal (9 USD)

Custom Search