Carrefour's Retreat from China
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Case Code: BSTR593 Case Length: 14 Pages Period: 1995-2019 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Carrefour S.A Industry: Retailing Countries: China Themes: Market Entry & Exit, International Operations, Technology in Healthcare, Strategy Formulation |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Carrefour
In 1959, two entrepreneurs, Marcel Fournier (Fournier) and Louis Defforey (Defforey) from Annecy in eastern France, decided to establish a large discount supermarket. Fournier decided to name the venture Carrefour (Crossroads), as the store was located at the intersection of five roads in Annecy. The merchandise at Carrefour was priced lower than the prices prevailing in the market. Soon, the store became very popular among customers. Defforey studied the retail practices in the US and after observing the huge stores and the discounts, and services offered in the US, he decided to adopt similar practices in France. The founders opened a new store in June 1963 and its huge size earned it the name ‘hypermarket’ in the media...
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