JD.com's Challenges in China and Beyond
Case Code: BSTR588
Case Length: 11 Pages
Pub Date: 2019
Teaching Note: Available
Organization: Jingdong.com Inc.
Industry: Technology & Communications
Themes: Corporate Governance, Corporate Strategy, Business Models
Abstract Case Intro 1 Case Intro 2 Excerpts
About Richard Liu and Jingdong.com
Liu Qiangdong (also known as Richard Liu) (Liu) was born in 1974 in Suqian, Jiangsu province, to parents employed in shipping of coal to southern China. After completing his school education, Liu attended Renmin University of China (Renmin daxue) in Beijing, where he majored in sociology in 1996. Liu knew that his degree alone would not guarantee him a good job in the market. To acquire more skills, he started learning computer programming in his spare time. Subsequently, he started freelancing as a coder with the aim of starting his own business. He then went on to study executive MBA at the China-Europe International Business School (CEIBS), a business school located in Shanghai, China...
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