Kraft's Takeover of Cadbury

Case Code: BSTR388
Case Length: 24 Pages
Period: 2008-2010
Pub Date: 2011
Teaching Note: Not Available

Price: Rs.500
Organization: Cadbury Plc, Kraft Foods Inc
Industry: Consumer Packaged Goods
Countries: UK, US, Global
Themes: Merger and Acquisition, Takeover, International Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Cadbury
The origins of Cadbury can be traced backed to 1824, when John Cadbury (John), a Quaker , opened a shop in Birmingham, central England, to sell drinking chocolate alongside coffee and tea...

Kraft
The history of Kraft can be traced to three entrepreneurs in the late 19th and early 20th centuries – L. Kraft (James), C.W. Post (Post), and Oscar Mayer...

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