McDonald's in China

Case Code: BSTR305
Case Length: 20 Pages
Period: 1998-2008
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: McDonald's
Industry: Food and Beverage
Countries: China
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The origins of McDonald's date back to the 1930s, when two brothers Richard "Dick"J. McDonald and Maurice "Mac"McDonald opened a restaurant called Airdrome in Arcadia, California, that sold hot dogs, tea, and coffee. Encouraged by the good response to their first restaurant, the brothers decided to expand their business...

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