McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations?

Case Code: BSTR366
Case Length: 34 Pages
Period: 1990-2010
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.400
Organization: McDonald's Corporation
Industry: Fast Food
Countries: Russia
Themes: Entry and Expansion Strategy, Globalization, Managing across Borders and Culture, Emerging Market

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

McDonald's was started in the late 1930s by Richard and Maurice McDonald in California, after they failed to make profits from running a movie theater. The brothers were inspired by a hot dog stand nearby, which always did brisk business even when other businesses were struggling under the effects of the Great Depression...

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