Microsoft's 4Afrika Initiative: Fuelling Africa's Growth through Technology

Microsoft's 4Afrika Initiative: Fuelling Africa's Growth through Technology
Case Code: BSTR475
Case Length: 16 Pages
Period: 2013 - 2014
Pub Date: 2015
Teaching Note: Not Available
Price: Rs.500
Organization: Microsoft Corporation
Industry: Computers, IT and ITeS
Countries: Africa
Themes: Economic Development, Information and Communications Technology
Microsoft's 4Afrika Initiative: Fuelling Africa's Growth through Technology
Abstract Case Intro 1 Case Intro 2 Excerpts


Launching the 4Afrika Initiative

In February 2013, Microsoft launched 4Afrika, a US$ 75 billion, three-year initiative to harness the power of innovation among youth in Africa and to give local as well as international companies an opportunity to increase their presence in the continent. The 4Afrika initiative aimed to deliver tens of millions of smart devices to the African youth, bringing 1 million small and medium enterprises online, and train 200,000 Africans on employability skills.

The 4Afrika initiative focused on three critical areas: World-class skills, Access, and Innovation, which aimed to help African youth, developers, entrepreneurs, and business and civic leaders with ideas for an application or business. The 4Afrika Initiative was centered on the belief that technology could fuel growth for Africa, and Africa could in turn accelerate technology for the world.....

The Results

In April 2014, Kabelo Makwane (Makwane), General Manager for Microsoft Nigeria, reported that the Microsoft4Afrika initiative had shown notable results. Through the BizSpark program, Microsoft had mentored over 50 start-ups. Makwane added, "We've contributed to 45 000 jobs created within the Microsoft ecosystem of partners. $2.4 million donated in cash and software to local non-profit organizations, 5,000 of our Nigerian students are changing the world through Imagine Cup, 70,000 teachers trained through Microsoft Partners in Learning, 15 Badiliko Digital Hubs created in collaboration with the British Council,...

Looking Ahead

By 2016, the 4Afrika initiative was expected to distribute tens of millions of devices to young Africans to give them access to the ICT and thus contribute to Africa's economic development, bring 1 million SMEs online, and help 200, 000 Africans develop skills for entrepreneurship and employability....


Exhibit I: Microsoft's Efforts to Accelerate Innovation in Africa
Exhibit II: Impact of 4Afrika Initiative
Exhibit III:A Note on Smart Phone Penetration in Africa

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