Microsoft's Acquisition of Nokia: Will the Gamble Work?

Microsoft's Acquisition of Nokia: Will the Gamble Work?
Case Code: BSTR455
Case Length: 21 Pages
Period: 2011 - 2013
Pub Date: 2014
Teaching Note: Not Available
Price: Rs.500
Organization: Microsoft Corp., Nokia Corporation
Industry: Smartphones
Countries: Global
Themes: Acquisition
Microsoft's Acquisition of Nokia: Will the Gamble Work?
Abstract Case Intro 1 Case Intro 2 Excerpts

About Nokia

The history of Nokia dates back to 1865 when Fredrik Idestam, a mining engineer, set up Nokia Ab, a paper manufacturing company, in Finland. In 1920, Finnish Rubber Works(FRW) became a part of the company, and later on in 1922, Finnish Cable Works (FCW) joined them. In 1967, Nokia Ab, FRW, and FCW were merged to form Nokia Corporation.

The mobile phone businesses had its roots in the electronics section founded in the FCW by the then president, Bjorn Westerlund. In 1963, the electronics section manufactured radio telephones for emergency services and the armed forces. After the merger of the three companies in 1967, the electronics section was spun off as a separate division responsible for manufacturing telecommunications equipment on a full scale.

In the late 1970s, Nokia started taking an active interest in the power and electronics businesses. In 1981, it created the Nordic Mobile Telephone (NMT) standard and in 1987, it launched the first NMT phone, the Mobira Cityman. By 1987, consumer electronics had become Nokia's major business. In the same year, the Global System for Mobile Communication (GSM) was adopted as the standard for digital mobile technology in Europe. In 1989, the company delivered the first GSM network to Radiolinja, a Finnish company.

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