Business Transformation at Telefónica De España

Case Code: BSTR256 Case Length: 20 Pages Period: 1998-2006 Pub Date: 2007 Teaching Note: Not Available

Price: Rs.400 Organization: Telefónica de España Industry: Telecom and Broadband Countries: Spain Themes: Business Transformation, Corporate Growth Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Telefónica was established in 1924 as Compañía Telefónica Nacional de España (CTNE), a limited company, by the US-based International Telegraph and Telephone Corporation (ITTC) and two Spanish banks - Banco Urquijo and Banco Hispano Americano. The Spanish government and CTNE entered into an agreement under which the company was granted monopoly over operating telephone lines in Spain. This presented a challenge to CTNE as it had to acquire over 70% of the existing 78,000 lines that were operated by several large and small companies...

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