Temu – Disrupting the US e-Commerce Market?

Temu – Disrupting the US e-Commerce Market?
Case Code: BSTR675
Case Length: 16 Pages
Period: 2021-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.500
Organization : Temu
Industry : e-commerce
Countries : United States
Themes: E-Business Strategy, E-commerce, Types of E-commerce,Operating Environment
Temu – Disrupting the US e-Commerce Market?
Abstract Case Intro 1 Case Intro 2 Excerpts


Pinduoduo, based in Shanghai, China, was launched in 2015 as an agriculture related e-business. It brought cultivators and customers on to the same platform. Shoppers could meet the suppliers online, see the products on livestream, and agree on the price. Later, the company started selling white-labeled goods at low and subsidized prices. Pinduoduo was built with the intention of providing consumers with a real time offline shopping experience even when shopping online.

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