Tesco's Experience in the Middle Kingdom

Case Code: BSTR303
Case Length: 20 Pages
Period: 2002-2008
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: Tesco
Industry: Retail
Countries: UK
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 1919, Jack Cohen (Cohen), who served the Royal Air Force during World War I, founded a grocery store using the gratuity he received when he left the military service. Cohen started to sell tea from a supplier TE Stockwell in 1924. The name Tesco was a combination of the initials of TE Stockwell, and the first two letters of Cohen. The first Tesco store was opened in 1929 in Edgware, London...

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