Tesco's Experience in the Middle Kingdom

Tesco's Experience in the Middle Kingdom
Case Code: BSTR303
Case Length: 20 Pages
Period: 2002-2008
Pub Date: 2009
Teaching Note: Available
Price: Rs.300
Organization: Tesco
Industry: Retail
Countries: UK
Themes: International Business, Globalization Business
Tesco's Experience in the Middle Kingdom
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 1919, Jack Cohen (Cohen), who served the Royal Air Force during World War I, founded a grocery store using the gratuity he received when he left the military service. Cohen started to sell tea from a supplier TE Stockwell in 1924. The name Tesco was a combination of the initials of TE Stockwell, and the first two letters of Cohen. The first Tesco store was opened in 1929 in Edgware, London...

Buy this case study (Please select any one of the payment options)

Price: Rs.300
Price: Rs.300
PayPal (7 USD)

Custom Search