Wipro's Inorganic Growth Strategy

Wipro's Inorganic Growth Strategy
Case Code: BSTR427
Case Length: 17 Pages
Period: 2007-2013
Pub Date: 2013
Teaching Note: Not Available
Price: Rs.400
Organization: Wipro
Industry: Diversified
Countries: India; Asia
Themes: Growth Strategy, Mergers & Acquisitions, Post Merger Integration
Wipro's Inorganic Growth Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts

About Wipro

Incorporated in 1945, Wipro Limited (Wipro) was an integrated corporation that offered a diverse range of products, solutions, and services in systems, software, consumer care, healthcare, lighting, and infrastructure technology. As of 2012, Wipro was the third largest company in India. The firm that started with selling vegetable oils went on to become a diversified global company that manufactured and sold products and services ranging from cooking oil and soaps to healthcare instruments and IT consulting. Western India Vegetable Products Limited (Wipro) was founded in 1945 by Mohammed Hasham Premji (MH Premji). The company sold solidified sunflower oil (vanaspati) to bulk retailers. In 1947, the company established a vegetable oil mill at Amalner in Maharashtra, India, and it also went public.

Along with his business, MH Premji also continued his political career and became the first Indian chairman of Bombay Electricity Board and a board member of the Reserve Bank of India, the State Bank of India, and the Life Insurance Corporation of India. However, with the untimely demise of MH Premji in 1966, the reins of the company went on to his son Azim Hasham Premji (Premji).

Wipro, then valued at US$3 million, was professionalized and diversified by Premji. He recruited managers from the renowned Indian Institutes of Management (IIMs) and pioneered the single-use consumer packaging technology (to pack oil), which helped the company to expand its distribution into the rural markets. By 1971, Wipro's business had doubled. In 1975, the company for the first time took up diversification. It started manufacturing hydraulic and pneumatic cylinders, soaps, toiletries, and baby care products and also entered into IT and healthcare instruments....

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