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Electric Car Reva

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR030 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Mergers Acquisition and Takeovers
Case Length : 9 Pages
Period : 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Reva Electric Car Company
Industry : Automobile & Automotive
Countries : India


The case discusses the launch of the first electric car in India - Reva, by the Bangalore-based Reva Electric Car Company.

The case discusses the Indian passenger car industry and the steps taken by the Government of India as well as the major players in the global automobile industry to reduce automobile pollution.

The case also explains how electric vehicles can help reduce automobile pollution and discusses the future of EVs, particularly Reva, in India.


Approach used by Reva Electric Car Co. to position Reva in the highly competitive and crowded market


  Page No.
Introduction 1
The Indian Passenger Car Industry 1
Background Note 4
On the Road to Reality 5
The Future of Reva 7


Electric car, India, Reva, Bangalore-based, Reva Electric Car Company, Indian passenger car industry, Government of India, global automobile industry, automobile pollution, electric vehicles, EV, Reva

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