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Benetton's Diversifications
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Background Contd...While Luciano handled marketing, Guiliana was in charge of design, Gilberto looked after administration and finance, and Carlo managed production. Also in 1966, they hired French designer Lison Bonfils, who worked with them for 10 years.
In the late 1970s, Benetton started sponsoring sports teams. It sponsored the Trevisse rugby team in 1978 and Tyrell's Formula One team in 1983. In addition, in 1983, Benetton launched Tip-Top as its footwear brand.
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4] The Villa Minelli is a complex of sixteenth century buildings in Ponzano Veneto. The buildings with their large picture windows, high ceilings and original frescoes are of great historical and cultural interest. Over the past 500 years, the villa has been used as a monastery, a hospital, an orphanage, a bicycle repair shop, a silkworm farm and a World War II military base. It took architects Afra and Tobia Scarpa over 15 years to complete the restoration and modernisation of the entire complex. |
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