AAJ TAK's News Channel's Success Story
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Case Code: BSTR097 Case Length: 14 Pages Period: 2000 - 2004 Pub Date: 2004 Teaching Note: Available |
Price: Rs.500 Organization: TV Today Network Industry: Media and TV Software Countries : India Themes: Differentiation |
Abstract Case Intro 1 Case Intro 2 Excerpts
The India Today Group
Since the early 1970s, ITG has successfully started new businesses while developing the existing ones. The group had interests in printing, publishing, radio, music, art, television and the Internet, which had made it one of the most popular media companies in India. LMI has been in the printing business for over 30 years with its subsidiary Thomson Press which has printing and typesetting units in Delhi and Chennai. It has a domestic and international client base which is supported by sales and customer services offices in Delhi, Bangalore, Mumbai, Kolkata, Chennai, London, New York and Melbourne. In 1975, LMI started publishing a fortnightly English news-magazine, India Today. The magazine covered a range of topics such as art, sports, books, music and films but a major part of it was devoted to politics and current affairs. In 1982, LMI launched India Today International to communicate news from India to Indians living abroad. It also published special editions of India Today International for North America, UK and the Gulf.
In 1985, LMI started publishing Computers Today, a magazine that covered everything to do with the Information Technology industry, enabling readers to stay informed about evolving trends and technologies in the industry. It also marketed and distributed Time magazine and Harvard Business Review in India. In 1988, TVTN was incorporated and soon made waves with India's first investigative video newsmagazine called Newstrack. It was aired as a weekly 30-minute news and current affairs programme on Doordarshan from 1990 to 1998. TVTN also produced a weekly one - hour news program for Starplus. In 1990, ITG opened a school and launched a music label, Music Today. It produced and recorded Indian classical and fusion music which it marketed in Australia, USA, Europe and the Middle East. Business Today launched in 1992, is one of ITG's most successful magazines. The focus of the magazine is on reporting and analyzing business events...
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