Steven Spielberg & DreamWorks
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA019 |
Electronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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10 Pages |
| Period |
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Late 1940s to
2005 |
| Organization |
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Dreamworks |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Entertainment |
Abstract:
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Steven Spielberg, one of the world's most talented movie directors, is also
considered to be one of the most influential men in Hollywood. Spielberg has
numerous critically acclaimed and commercially successful movies to his name, as
producer, director and writer. His name virtually guarantees a project's
success.
Spielberg, David Geffen, who single- handedly revolutionised the music industry
and Jeffrey Katzenberg, who turned around Disney, have come together to start
DreamWorks. In an industry that is largely dominated by the big established
studios such as Warner Bros, Universal Studios and Columbia Pictures, DreamWorks
aims at becoming the 'artists' studio'.
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Despite all its successes since its inception, major concerns
remain. Is DreamWorks too dependent on Spielberg? Is it too focused on
creativity at the expense of a strong commercial focus?
Contents:
Keywords:
Movie business, Steven Spielberg, Jeffrey Katzenberg, Disney, David Geffen, DreamWorks, Pixar Animation, Pixar, Animation, Universal, Warner, Columbia, Shrek
Steven Spielberg & DreamWorks
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