Wipro: Value Driven Leadership
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA045 |
Electronic Format: Rs.
500;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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27 Pages |
| Period |
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1966 - 2004 |
| Organization |
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Wipro |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Information Technology |
Abstract:
After starting off as a small producer of cooking oil in
1945, Wipro, one of India's most admired companies, is today a large
diversified corporation by Indian standards with 23,300 employees, $1,349.8
million in revenues, and $230.8 million in profits for the fiscal year ended
March 2003. The company's success has been largely due to its entrepreneurial
style of management. Over time, Wipro has built, a cadre of high performing,
self-motivated managers. CEO Azim Premji's value based leadership has held these
high performers together. The case brings out the importance of leadership and
values in building a world class organisation.
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Contents:
Keywords:
Wipro's business model, Global IT company, Software services, Azim Premji, Software Engineering Institute, Leadership, People capability maturity model (PCMM) initiative, 360¦ feedback, Process re-engineering, Ranjan Acharya, Integrated solution provider, Organisational culture, Human resources management, Winds of change, Western India Vegetable Products Limited
Wipro: Value Driven Leadership
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