Titan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTA047 |
Electronic Format: Rs.
300;
Courier (within India): Rs.
300 + Rs. 25 Extra
Themes- |
| Case Length |
: |
13 Pages |
| Period |
: |
1970 - 2004 |
| Organization |
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Titan, Tata
Group |
| Pub Date |
: |
2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Watches, Electronics |
Abstract:
Titan, a Tata Group company has revolutionised the country's watch market with
its emphasis on style and international quality. Titan has created a strong
brand identity for its watches both in India and some overseas markets. It has
also created a strong presence in the area of branded gold jewellery. These
achievements have made Titan one of India's leading consumer marketing
companies. The case traces the history of Titan and lists the challenges the
company faces in its efforts to retain market leadership and generate new growth
opportunities. |
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Contents:
Keywords:
Indian watch industry, Watch manufacturer, Titan, Timex, Tatas, Quartz watches, Bhaskar Bhat, Bijou Kurien, Watch market, Titan showrooms, Tamil Nadu Industrial Development Corporation (TIDCO), Xerxes Desai, HMT, Titan Time Products Limited, Jewellery
Titan
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