Intel in 2004: Looking for Growth Strategies
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA049 |
Electronic Format: Rs.
500;
Courier (within India): Rs.
500 + Rs. 25 Extra
Themes- |
| Case Length |
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22 Pages |
| Period |
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1968 - 2004 |
| Organization |
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Intel |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Semiconductors |
Abstract:
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Intel, the world's largest microprocessor manufacturing
company is looking seriously at new markets. The company is the undisputed
leader in the microprocessor industry with about 90% market share. By 2004, the
company's slogan changed from 'Intel Inside', to making 'Intel Everywhere'. In
Intel's new scheme of things, its powerful lineup of chips formed the backbone
of nearly every type of digital device. Intel is targeting 10 new product areas
for its chips, primarily in the consumer-electronics, data storage, WiFi
(wireless fidelity) and communications markets. The case discusses the history
of Intel with a focus on current developments and gives a detailed evolution of
Intel's product line.
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The case covers important products in Intel's portfolio such as Pentium, Itanium II and Centrino. The case discusses the areas that the company has identified for growth such as consumer electronics and data storage.
Contents:
Keywords:
Intel, Microprocessors, Sony, Strategy, Growth, Pentium, Itanium, Centrino, Diversification, Craig Barrett, AMD (advanced micro devices), Consumer electronics, Data storage, Wireless, Flash memory
Intel in 2004: Looking for Growth Strategies
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