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Intel in 2004: Looking for Growth Strategies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA049 Electronic Format: Rs. 500;
Courier (within India): Rs. 500 + Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 22 Pages
Period : 1968 - 2004
Organization : Intel
Pub Date : 2004
Teaching Note : Not Available
Countries : Global
Industry : Semiconductors


Intel, the world's largest microprocessor manufacturing company is looking seriously at new markets. The company is the undisputed leader in the microprocessor industry with about 90% market share. By 2004, the company's slogan changed from 'Intel Inside', to making 'Intel Everywhere'. In Intel's new scheme of things, its powerful lineup of chips formed the backbone of nearly every type of digital device. Intel is targeting 10 new product areas for its chips, primarily in the consumer-electronics, data storage, WiFi (wireless fidelity) and communications markets. The case discusses the history of Intel with a focus on current developments and gives a detailed evolution of Intel's product line.

The case covers important products in Intel's portfolio such as Pentium, Itanium II and Centrino. The case discusses the areas that the company has identified for growth such as consumer electronics and data storage.


  Page No.
Introduction 1
Background Note 1
Business Segments 4
Evolution of Intels Product Line 6
Exploring New Growth Opportunities 11
The Road Ahead 14
Exhibits -


Intel, Microprocessors, Sony, Strategy, Growth, Pentium, Itanium, Centrino, Diversification, Craig Barrett, AMD (advanced micro devices), Consumer electronics, Data storage, Wireless, Flash memory

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