Apple Computer in 2004: Gearing up for Online Music
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA052 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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2004 |
| Organization |
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Apple
Computers |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Hardware, Music |
Abstract:
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From being one of the top PC manufacturers during the 1980s, Apple Computer
(Apple) has been reduced to a niche player. In recent times, Apple has attempted
to reposition itself as a provider of an integrating platform for a range of
household digital devices like cameras, video recorders, music players, etc.
With the emergence of the Internet in general and on-line music in particular,
Apple seems to have got the big break. The company looks well placed to leverage
its strengths to emerge as the market leader. Meanwhile, sensing that Apple is
moving ahead, arch- rival Microsoft is also increasing its commitment to on-line
music. In the 1980s, Microsoft's Windows beat Apple's Macintosh convincingly in
the battle of operating systems.
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Now, it remains to be seen who will emerge winner in the battle of digital music formats. This case helps MBA students understand the challenges involved in competing in a newly emerging industry.
Contents:
Keywords:
Apple computer, On-line music, Steve Jobs, Strategy case study, Digital lifestyle, PDA, Apple product line, iPod, G4 cube, Power Mac G4, iMac, CD, iTunes, Roger Ames, KaZaA group
Apple Computer in 2004: Gearing up for Online Music
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