McDonald's: Cantalupo's Challenge
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA069 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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2003 |
| Organization |
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McDonald's |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Restaurants |
Abstract:
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Once the undisputed leader in the US fast food industry,
McDonald's now faces a number of pressing problems. Its menu and service
standards have fallen drastically. The company has been consistently ranked well
below its prime competitors Burger King and Wendy's in various customer
satisfaction surveys. The chain's sales have not grown significantly since 2000
and McDonald's has reported disappointing earnings in recent times. McDonald's
reported a loss for the fourth quarter of 2002, its first ever since going
public in 1965. This case study traces the events that have led to McDonald's
current position and how the new Chairman and CEO James Cantalupo is planning to
revive the company.
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Contents:
Keywords:
McDonald's, Restaurant industry, Fast food industry, Competitions, Competitive advantage, Strategy formulation, Services, Franchising, James Cantalupo, Marketing strategy, Competitive positioning, Pizzas, Pizza Hut
McDonald's: Cantalupo's Challenge
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