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News Corp: Making of a Global Media Business

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA076 Electronic Format: Rs. 500;
courier (within India): Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 16 Pages
Period : 1952 - 2003
Organization : News Corporation (News Corp)
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Media

Abstract:

Rupert Murdoch's News Corporation (News Corp) has evolved into a global media conglomerate. The company owns approximately one third of newspapers and BSkyB (satellite television) in Britain. It also owns the Fox Entertainment Group that makes movies under the name 20th Century Fox and the television programmes under The Fox Network. News Corp's television reach extends to millions of homes worldwide. While News Corp is doing well, there are some major concerns for the company. One is the recent acquisition of DirecTV from General Motors. Another is the heavy dependence on Murdoch for key strategic decisions.

Contents:

  Page No.
Introduction 1
Background Note 2
Publishing 5
Entertainment 6
News Corp & The Internet Bubble 9
The DirecTV Acquisition 10
Murdoch's Management Style 12
The Road Ahead 14
Exhibits -

Keywords:

Murdoch, News Corp, Media business, Viacom, Vivendi, Star Television, CNN, Fox Network, 20th Century Fox, Harper Collins, Fox Sports, BSkyB, Murdoch management style

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