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Intel in 2003

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA080 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 19 Pages
Period : 1968 - 2003
Organization : Intel
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Semiconductors


In 2003, Intel was the undisputed leader in the microprocessor industry with about 90% market share. But some key concerns remained. Intel was launching Itanium 2 amidst the deepest slump in the history of the IT industry. Corporate customers had drastically reduced their IT budgets and were less inclined to embrace new technologies. In February 2003, Intel's stock was down 80% from its all-time high of $74.87 in 2000. There were reports that many customers had not shown enough interest in Itanium 2 to justify a major shift in the way they designed their products. And competitors like Transmeta and AMD (Advanced Micro Devices) were likely to give Intel a run for its money.


  Page No.
Introduction 1
Background Note 2
Business Segments 4
Evolution of Intel's Product Line 5
Work Culture 11
Looking Forward 12
Exhibits -


Intel, AMD (Advanced Micro Devices), Transmeta, Microprocessors, 64-bit computing, Semiconductors, Itanium, Centrino, Opteron, Craig Barrett, Wireless computing, Mobile computing, Paranoid work culture, Pentium, Madison

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