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Intel's Centrino

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA082 Electronic Format: Rs. 300;
Courier (within India): Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 11 Pages
Period : 2000 - 2003
Organization : Intel
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Information Technology, SemiConductors


Centrino is Intel's new technology designed specifically for mobile computing with a built-in wireless Local Area Network (LAN) capability. It enables extended battery life and sleek, easy-to-carry notebook computers. This is Intel's first integrated computing technology designed from scratch for wireless notebook PCs. Centrino consists largely of three parts: a new microprocessor called the Intel Pentium M processor, the Intel 855 Chipset Family and the Intel PRO/Wireless 2100 network connection. Intel believes the product is ideally suited for a range of thinner, lighter notebooks that deliver the levels of performance needed in mobile computing. But how the markets will respond to Intel's latest offering remains a big question mark.


  Page No.
Introduction 1
Background Note 1
Wireless Computing 2
The Centrino' USP 4
Launching Centrino 5
The Road Ahead 7
Exhibits -


Intel, Centrino, Mobile computing, Wireless, Wireless LAN (local area network), Transmeta, Crusoe, Wireless fidelity, Lightweight computers, Notebook PCs, Laptops, Pentium M, Banias, Intel Pro, Wireless 2100

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