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Transmeta's Crusoe

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA083 Electronic Format: Rs. 500;
courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 14 Pages
Period : 1999 - 2003
Organization : Transmeta
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Information Technology, Semiconductors


Transmeta's family of Crusoe microprocessors was targeted at the notebook and Internet appliance segments of the mobile Internet computer market and a range of embedded applications. Crusoe had been specifically designed to solve the problems of mobile and Internet computing in ways other processors could not. But even before Crusoe hit store shelves in 2000, critics were sceptical about its performance. Tests suggested that the chip sacrificed speed for longer battery life-at a price that might not be worth it. On 20 June, 2001, Transmeta shocked the market with the news that second quarter sales were 'drastically off course'. Could Transmeta successfully relaunch Crusoe?


  Page No.
Introduction 1
Crusoe 2
Crusoe's Advantages 4
Market Acceptance 6
The Road Ahead 9
Exhibits -


Transmeta, Opteron, Intel, AMD (Advanced Micro Devices Inc), Microprocessors, Lighter computing, Mobile computing, Centrino, X86 processors, Code morphing, Long battery, Semiconductors, Pentium

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